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Dedication to innovation and customers’ satisfaction

Roaming Electronics is a company founded in 2004 and today prevails as the largest importer and distributor of consumer electronics and mobile appliances in Serbia, as well as the largest supplier for retail, B2B business model, and operators in Southeast Europe.

From the very beginning, the company acts towards the increase of customers’ satisfaction and enhancement of life quality, using efforts to make the latest technology achievements available and affordable.

That is why Roaming Electronics presented its own brand to the Serbian market in 2015. Alpha brand consists of constantly growing consumer electronics selection – television, white goods, air conditioners, air purifiers, and care and beauty appliances.
Alpha’s brand mission is to provide the ultimate quality, innovative design, great service, and support to the consumers, accompanied by a very affordable prices at any moment.

Alpha air purifiers

To healthier living conditions with Alpha air purifiers

The most common air pollutants are not just present in external environment, but also indoor, where we spend most of our time – at workplace and in our home. As pollution particles are small in weight they tend to linger in the air and can cause series of health issues or trigger worsening of existing chronic conditions.

That is why Alpha air purifiers present a quick and efficient way of controlling and enhancing air quality, eliminating even the most delicate particles of pollution, and allergens such as mites, bacteria, and viruses. Supreme technology allows you to make the air in your living and workspace healthy because these purifiers filtrate physical, chemical, and biological pollutants.
With the simultaneous impact of several different filters including HEPA filter, Alpha air purifiers eliminate different pollutants from the air, sterilizing it at several levels.

Alpha care and beauty appliances

My own stylist with Alpha care and beauty appliances

What is hair styling for women long ago became beard styling and hair trimming for men. Alpha is a brand that always provides maximum user comfort in personal space and that is why the brand created wide selection of care and beauty appliances – hairdryers, hair straighteners and curlers, as well as trimmers.
Alpha care and beauty appliances are made for every man and woman who wants to be their own stylists at a professional level. Product selection consists of wide range of appliances that meet the needs of the most demanding and specific user requests – from professional hairdryers, hair straighteners and curlers to full body, hair and beard trimmers.

Roaming Electronics
Triše Kaclerovića 27L
11 000 Beograd, Republika Srbija

T: 00 381 11 3093 700
Customer support
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